Client: Icograda Design Week

“Aiap (Italian Design Association for Visual Communication) and Icograda (International Council of Graphic Design Associations) Designers: Andrea Medri – Lucia Roscini – Marco Williams Fagioli Multiverso is a collage of people, a magic cube of faces and characters who delivers a mind and a voice to the Icograda Design Week (International Council of Graphic Design Associations) in Torino. The Multiverso image communicates much like Salvatore the monk, the dulcinian heretic in Umberto Ecos’ “The Name of the Rose”, expressing itself in a hybridized language full of contaminations. The Icograda Design Week Torino visual identity is a mixture of symbols, images and forms which are both connected and disconnected in an ever-changing graphic architecture. The three main concepts are: 1. The world/universe as container of everything, interpreted as a shape that is forever mutating. 2. Visual language, which is transversal to spoken language and not an immutable symbol. The modular, rounded Multiverso-font is intended as a transitional space, in which an endless composition of images is nothing more than the idealised representation of the different pitches and rhythms of the spoken language. 3. Typographic characters, the true focus of the Icograda Design Week. Compasso d’Oro (‘11) European Design Award (‘09)”

Compasso d'Oro ('11)

European Design Award ('09)