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Socks pack
Client: The Wonderful Socks
Riccardo Delconte, creative director and founder of The Wonderful Socks brand, is an individual attuned to the binary life of objects, and a sports enthusiast to boot. Taking these two fixed elements as a starting point he conceived of and produced a series of technical sports socks with the collaboration of a select group of creatives, taking cues from the world of cycling and running. The packaging for the products was made to travel the world. Its peculiar triangular shape and size are suitable for any type of shipment and the box is assembled from a single sheet of thick black card, without the use of glue or staples. The shape of the pack was inspired by mountains with the aim of creating an impactful display at points of sale. European Design Award (‘16)
European Design Award ('16)
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