Banca Mediolanum is one of the leading and most innovative multichannel banks in Europe. It operates through a sales network of around 4,300 Family Bankers and ranks among the top in Europe for financial solidity and stability indices. Zup has been collaborating with Banca Mediolanum since 2015, addressing numerous and varied aspects of communication. Key tools designed include consolidated and sustainability reports, the development of an original illustrative style, a comprehensive icon system, company profiles, and part of the internal marketing.

This video showcases the Sustainability Highlights of Banca Mediolanum, following the story of a protagonist who takes us on an imaginary journey through the company's values.