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Portrait Yourself
Client: NID
The NID (Nuovo Istituto Design) is a post-graduate school operating in Perugia since 1983. The professional training courses at NID are recognised across Europe in the following design fields: fashion, graphics, interior architecture, photography, comics and web. Zup oversaw the institutes’ branding and communication from 2009 to 2014, dealing with digital and custom communication. The visual submitted for the 20156-2016 NID-Contest exploits the physicality of a 3D text constructed out of paper. Photography enhances its volumes and explosive tension in a game of light and shadow. Post-graduates and graduates were invited to participate by producing an original image that was representative of their concept of design, hence the name "Portrait Yourself".
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