Nature offers countless benefits for human health, contributing to physical and mental well-being. Interaction with the natural environment promotes relaxation, enhances mood, and boosts creativity. Building on this concept, the Effe 2024 stand explores the eternal dance of the four elements: fire and warmth, air and purity, water and steam, earth and wellness. Curated by Zup Design in both the setup and graphic design, this harmonious space presents the products in an engaging way, offering a unique aesthetic and sensory experience. Complementing the atmosphere, a series of videos inspired by the fundamental values of nature allows visitors to immerse themselves in an environment where design and nature unite, celebrating the balance between the elements.