Client: Effe
Effe is a company at the technological forefront of spa, sauna and Turkish bath design and production. Zup curates the strategic aspects of internal and external communication, as well as the development of exhibition spaces and product design. Water Body Silence Soul is a manual devoted to personal care which illustrated the ancient philosophies that inspire the company’s products. The publication describes the rites of the hammam, the sauna, and the care of body and mind in an eclectic way, mixing infographics with contemporary digital aesthetic with more traditional and hand-crafted illustrations. The story is interspersed with Effe product imagery shot on film by photographer Simone Casetta.