Banca Mediolanum is among the first and most innovative multichannel banks in Europe. It operates through a commercial network comprising of approximately 4,300 Family Bankers and ranks among the very first in Europe in terms of solidity and financial stability. Zup’s collaboration with Banca Mediolanum started in 2015, dealing with a range of different aspects of their communication strategy. Some of the main design tools include the Consolidated and Sustainability Reports, the development of a custom illustration style, a complete system of icons, company profiles and a portion of the internal marketing applications.
The Booklet is an extract from the Sustainability Report which highlights the bank's achieved targets from the previous year.