Cliente: Simmetrico
Simmetrico Cultura creates, produces and manages itinerant exhibitions in Italy and abroad. These exhibitions are cultural communication projects that focus on man and mankind's values and relationships with the contexts in which his artefacts were created and handed down to us.
Zup developed the concept of the Pompeii Insight exhibition, a traveling exhibition which offers the opportunity to experience the excavations firsthand and which invites the user to interact with online communities, in order to become ideal ambassadors of the immortal value of Pompeii.