Client: Effe
Effe is a company at the technological forefront of spa, sauna and Turkish bath design and production. Zup curates the strategic aspects of internal and external communication, as well as the development of exhibition spaces and product design. For the Steam catalogue, in addition to the layout, infographics and illustrations, Zup art directed the set shoots and helped define original visual strategies. The images were all shot on film by photographer Simone Casetta.