Client: Binova

Binova is an Umbrian company which has been trading since 1958, leading the way in the market of high-end kitchens. Extraordinary care in the choice of materials, the furniture processing and production systems overseen by celebrated architects and designers, have led to the emergence of refined, contemporary products which are also functional and ergonomic. Zup oversaw its communication from 2004 to 2008, as well as the exhibition space design for two editions of the Salone del Mobile in Milan.

The stand, designed for the 2004 Salone del Mobile, presents Fires line, the revolutionary cooking hob patented by Binova that has set new standards for built-in appliances produced to date. Design by Paolo Nava + Fabio Casiraghi.