Banca Mediolanum is among the first and most innovative multichannel banks in Europe. It operates through a commercial network comprising of approximately 4,300 Family Bankers and ranks among the very first in Europe in terms of solidity and financial stability. Zup’s collaboration with Banca Mediolanum started in 2015, dealing with a range of different aspects of their communication strategy. Some of the main design tools include the Consolidated and Sustainability Reports, the development of a custom illustration style, a complete system of icons, company profiles and a portion of the internal marketing applications.
Animation that showcases Banca Mediolanum's 2019 Sustainability Highlights. It develops through the metaphor of a tree and green ecosystem which represent a bank that grows and focuses increasingly on individual and community relationships.