Client: Vaselli

The Vaselli brand, rooted in the territory of Rapolano Terme in Tuscany, has over a century of experience and is one of the most relevant Italian companies in the stone processing sector for custom kitchen and bathroom furnishings.

Zup has managed Vaselli's communication for over 10 years, with art direction that spans strategic aspects of brand positioning, product design, and the setup of exhibition spaces.

Sider is a conceptual kitchen created for Vaselli Marmi. It features a workshop-style iron workbench used for cooking, with a natural sheet metal structure topped by an elegant solid stone or marble surface. This modern, exclusive piece is also informal. The name derives from the etymology of the word "iron": “sideralis.” The material is carved and welded in a play of solids and voids that defines the workspace.

Design: Marco Williams Fagioli & Emanuel Gargano
Photos: Alberto Bravini