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The internal management of company dynamics is an aspect of communication that is not always considered an integral part of the brand. A successful project is always the result of a combination of coordinated actions that involve the user both in the creative conception of the first cognitive link with the company, and in all subsequent relationship phases, during which the correct function of internal processes is crucial. This can be achieved both by structuring effective information transfer mechanisms and by visually organising documents in a clear, coherent, and easily updatable manner.