Client: Reg. Umbria

The Sensational Umbria exhibition, promoted by the Umbria Region, featured one of the masters of international photography, Steve McCurry. The photographic images were installed on the floor, mounted on natural finish sheet metal supports in 35 different sizes and heights, and backlit with a dual LED light system. The innovative setup radically transformed the spaces of the recently restored Ex Fatebenefratelli, inaugurated for the occasion, as well as the Sala delle Lavagne di Beuys within Palazzo della Penna, attracting over 45,000 visitors. The modularity of the supports for the photographs makes the exhibition potentially itinerant and suitable for any location.

Zup also designed promotional totems and floor signage. The graphic identity and catalog were created by Salt&Pepper studio.