The Vaselli brand, rooted in the territory of Rapolano Terme in Tuscany, has over a century of experience and is one of the most relevant Italian companies in the stone processing sector for custom kitchen and bathroom furnishings. Zup has managed Vaselli's communication for over 10 years, with an art direction that has encompassed strategic brand positioning, the design of numerous products, and the setup of exhibition spaces.

Below is the setup for the Marmomacc 2009 fair, awarded the prestigious Best Communicator Award. The project is original due to the lightness of the forms, the strength of the stone, and the formal rigor of the compositional solutions.

Design: Marco Williams Fagioli & Emanuel Gargano.