Client: Vaselli

The Vaselli brand, rooted in the territory of Rapolano Terme in Tuscany, has over a century of experience and is one of the most relevant Italian companies in the stone processing sector for custom kitchen and bathroom furnishings.

Zup has managed Vaselli's communication for over 10 years, with art direction that spans strategic aspects of brand positioning, product design, and the setup of exhibition spaces.

OCO is the most versatile of Vaselli's kitchens: it can be customized in an endless number of variations, combining different types of stone, wood, metal, lacquering, and finishes. A distinctive feature is the 45-degree joint that is visible between the countertop, doors, and sides, giving the design great stylistic uniformity and lightness. The large work surface acts as a continuous band of functions, allowing solid wood cutting boards to move freely, creating ample operational zones. Completely customizable.

Design: Marco Williams Fagioli & Emanuel Gargano
Photos: Alberto Bravini