Client: Effe
Fire and warmth, air and purity, water and steam, earth and wellness. The eternal balance between the four elements guided the creation of the Effe 2023 stand, designed by Zup, which handled both the setup and communication. The overall harmony among the elements creates a stand that showcases the products in an appealing way, offering an engaging aesthetic and sensory experience. Visitors are immersed in an environment where design and nature collaborate to celebrate the eternal balance between the elements.