Eurocucina DVD

Client: Binova

Binova is an Umbrian company which has been trading since 1958, leading the way in the market of high-end kitchens. Extraordinary care in the choice of materials, the furniture processing and production systems overseen by celebrated architects and designers, have led to the emergence of refined, contemporary products which are also functional and ergonomic. Zup developed the Anima kitchen for Binova and oversaw its communication from 2004 to 2008, as well as the exhibition space design for two editions of the Salone del Mobile in Milan. The Eurocucina DVD is an invitation which reworks the medium in an unexpected way. Zup conceptualized the pack and developed the graphic design of the disc and its cover. The DVD was sent to Binova customers, agents and retailers as an invitation to visit the stand at the Eurocucina 2008 fair (International Kitchen Furniture Exhibition). The audio track contained in the DVD is an unreleased piece of music composed by Tetraktis especially for the Binova event, and was played at the stand for the presentation of a cutting-edge kitchen with integrated Hi-Fi system. European Design Award (‘09)

European Design Award ('09)

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