Client: Icograda

Visual identity project for Icograda Design Week Turin 2008, organized by Aiap (Italian Design Association for Visual Communication), developed around the theme of the multiverse, a multiple reality in which different and often unpredictable cultures and relationship modes coexist. A world which is not governed by univocal laws, but made up of diverse and divergent potentials. Multiverso’s image communicates much like Salvatore the monk, the dulcinian heretic in Umberto Ecos’ “The Name of the Rose”, expressing itself in a language which is hybridized full of contaminations. The Icograda Design Week Torino visual identity is a mixture of symbols, images and forms which are both connected and disconnected in an ever-changing visual architecture. The three main concepts are: The world/universe, intended as a mutable shape which contains everything. Spoken language, which in the field of design is a transversal expression compared to visual language (icons, colour-coding, etc) and is not an immutable symbol. The modular, rounded Multiverso typeface is an infinite composition of images which is nothing more than the idealised representation of the different pitches and rhythms of spoken language. The characters, the true focus of the Icograda Design Week are collage-people: a magical cube of faces and characters that animated and communicated the event in Turin.