Client: Fondazione Luigi Rovati

The Luigi Rovati Foundation is a cultural and museum institution in Milan dedicated to Luigi Rovati, a physician, researcher, and pharmaceutical entrepreneur. Its mission is to promote, preserve, and restore both tangible and intangible heritage, with a particular focus on Etruscan and contemporary art. The museum is housed in an elegant historic building at 52 Corso Venezia, overlooking the Porta Venezia gardens. The property underwent a meticulous restoration and redevelopment by MCA - Mario Cucinella Architects, while Zup Design created the brand identity and designed the orientation and safety signage.