Banca Mediolanum is among the first and most innovative multichannel banks in Europe. It operates through a commercial network comprising of approximately 4,300 Family Bankers and ranks among the very first in Europe in terms of solidity and financial stability. Zup’s collaboration with Banca Mediolanum started in 2015, dealing with a range of different aspects of their communication strategy. Some of the main design tools include the Consolidated and Sustainability Reports, the development of a custom illustration style, a complete system of icons, company profiles and a portion of the internal marketing applications.
Animation that narrates Banca Mediolanum's 2020 Sustainability Highlights, where everything takes place in an imaginary world centred around well-being, with pleasant scenes that showcase the highlighted sustainability results.