Zup Design is a creative studio founded in 2001 which focuses on communication, industrial design, multimedia installations, exhibition spaces and interior design, in order to create cohesive brand identities for its clients.
In order to achieve these challenging aims, Zup implements a methodology of work which approaches each issue from a global and comprehensive point-of-view, in the belief that it is no longer relevant to distinguish between graphic, industrial and architectural design, but to engage instead with language, volumes, shapes and images. A holistic design approach ensures an effective and coherent response to the questions posed by product and space. It is led by functional needs and adaptable to any type of two- or three-dimensional project, from object to installation, from printed matter to multimedia tools.
The creative team adopts a single working methodology for all projects, whether in the fields of graphic, industrial or interior design. This comprehensive research process aims to merge the various fields of creativity: language, form and image.
The studio’s creative work has been recognized with numerous awards, including the ADI Compasso d'Oro 2008-2011, the RedDot Design Award, Design Plus, the German Design Award and ethical Grandesign. In 2015 the studio was presented with an ED-Award as well as the Silver Joseph Binder Award - Design Austria.
Marco Williams Fagioli
Born in 1974, after attending the Art Institute in Perugia he moved to Urbino where he studied graphic and industrial design and photography at the ISIA (Superior Institute for Artistic Industries) of Urbino.
In 2001, he jointly founded Zup Design studio in Perugia with Andrea Medri and Livio Zupicich, an agency which deals in communication, design, interiors, exhibition design and design for the arts, for both private businesses and the public sector, and presently holds the position of Creative Director. He is currently working on design projects for private homes, museum spaces, communication and industrial design projects.
He has been professor of Methodology of Design at the NID (the New Design Institute of Perugia) since 2009. As of 2014 he has been teaching design at the Pietro Vannucci Academy of Fine Arts in Perugia. In 2016 he was selected to participate in the XXI International Triennale Exhibition in Milan.