ADI Design Index 2013

Adi Design Index is a catalog of the best design products selected annually by ADI – Association for Industrial Design. The book features an introduction dedicated to reflections about outstanding personalities in the field, followed by the product sheets. The graphic style of the initial pages is inspired by the world of Italian architecture magazines from the ’60s and ’70s and it is invoked both by the choice of the typographical settings and by the sought after lack of resolution of the photos, deliberately faded. The background gradient colors suggest the effect of a botched copy, aesthetically reviewed in a modern key. The aim is to highlight the connection with an a...

Adi Design Index is a catalog of the best design products selected annually by ADI – Association for Industrial Design. The book features an introduction dedicated to reflections about outstanding personalities in the field, followed by the product sheets. The graphic style of the initial pages is inspired by the world of Italian architecture magazines from the ’60s and ’70s and it is invoked both by the choice of the typographical settings and by the sought after lack of resolution of the photos, deliberately faded. The background gradient colors suggest the effect of a botched copy, aesthetically reviewed in a modern key. The aim is to highlight the connection with an ancient world, technically inaccurate but culturally more observant. A limited number of copies was covered with poster-invitation to the ADI Design Index exhibition, which took place at the Triennale in Milan from October 2 to November 3, 2013.

L’Adi Design Index è il catalogo dei migliori prodotti di design selezionati annualmente dall’ADI - Associazione per il Disegno Industriale. Il volume è caratterizzato da una parte introduttiva dedicata a riflessioni di personalità di rilievo del settore, seguita dalle schede dei prodotti. Lo stile grafico delle pagine iniziali è ispirato al mondo delle riviste di architettura italiane degli anni ’60-’70, ambientazione richiamata sia dalle scelte tipografiche, sia dalla ricercata mancanza di risoluzione delle foto, volutamente sbiadite. Gli sfondo di colore sfumato suggeriscono l’effetto di una fotocopia malriuscita, esteticamente rivista in chiave moderna. Si vuole mettere in evidenza il collegamento con un mondo antico, tecnologicamente impreciso ma culturalmente più attento. Una tiratura limitata di copie del libro è stata rivestita con il manifesto-invito alla mostra sull’Adi Design Index, che ha avuto luogo alla Triennale di Milano dal 2 ottobre al 3 novembre 2013.

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